I don't pay for any content that has ads in it, full stop. I decided this a while ago when I noticed how many full page ads were in magazines. I would cancel a subscription over this.
Somewhat similar but I love my niche Instagram ads. Meta serves me endless ads for diecast miniatures, art toys, obscure manga etc. Stuff that I love and would never have found otherwise.
Yeah same here. Google ads are almost always worthless, but IG ads seem to know my tastes exactly, and I hardly actually use Instagram (just log in to message people and watch some friends' stories a few times a week). I'm not sure how Google dropped the ball here, because I've been an active user of Google products forever.