It feels that the image generation it offers is perfect for some sort of a California-Corporate Style, e.g. you ask it for a "photo of people at the board room" or "people at the company cafeteria" and you get the corporate friendly ratio of colors, ability-levels, sizes etc. See Google's various image assets: https://www.google.com/about/careers/applications/ . It's great for coastal and urban marketing brochures.

But then then same California Corporate style makes no sense for historical images, so perhaps this is where Midjourney comes in.