Great post, but the title should be "how getting honest, qualified and constructive feedback made us rethink our idea." :-)

Honesty saves startups but kills headline-driven blog traffic.

Haha, but that's not as clickworthy!

From the post: "People think you need encouragement but what you really need is honest feedback."

It's really both. The feedback is necessary to force the founder to realize what challenges are ahead, but the encouragement is necessary to give the founder hope that they can be overcome.

Completely agree. I always try to tell entrepreneurs that I believe in them but then give the critical feedback on their idea / process.