I worked for a startup that was based on the fact ( amongst other ) that Sony was making a good hardware product, but terrible software for it.
Mostly the UI, but also weird restrictions on the input / output while it was a 20k professional pieces of hardware in a highly normalized market. ( easy to see that Dolby was NOT restricting it for instance )
We had a good run. Thanks Sony.
Detail : the setup of that industry made it that Sony and other HAD to let some api open for us insects. That was our opening.
Mostly the UI, but also weird restrictions on the input / output while it was a 20k professional pieces of hardware in a highly normalized market. ( easy to see that Dolby was NOT restricting it for instance )
We had a good run. Thanks Sony.
Detail : the setup of that industry made it that Sony and other HAD to let some api open for us insects. That was our opening.