How do we know they offer better sound? I’ll wait for some reviews. Apple doesn’t enter a product category like this lightly or without careful price setting analysis. This is almost exactly the reaction people had to AirPods when they were announced.
I don't see how that's an exception at all - price sensitivity is presumably really low at that end of the market, and Apple priced accordingly. Who's realistically gonna pay $6,000 for a monitor and then buy an aftermarket stand to save $900?